KINDERMOURN

Capturing the Heart Behind a Community Tradition

CLIENT
KinderMourn

INDUSTRY
Nonprofit | Bereavement Support | Community Events

LOCATION
Charlotte, North Carolina

PROJECT OVERVIEW

KinderMourn provides support and counseling programs for bereaved parents, grieving children, and teens while working to create greater awareness around grief and bereavement.

Berger Media was hired by KinderMourn to document its annual Hope Floats Duck Race, a community event that brings families, supporters, staff, and sponsors together around the organization's mission.

After successfully capturing the event the first year, Berger Media returned for a second year to continue documenting the experience and creating promotional content for KinderMourn.

The project combines event photography, video, interviews, social media content, and B-roll to capture both the energy of the event and the people behind the organization.

THE CHALLENGE

The Hope Floats Duck Race is a community event, but the story extends beyond the race itself.

KinderMourn needed content that could capture the excitement and personality of the event while also communicating the people, mission, and community behind it.

The content needed to serve multiple purposes, including:

Social media
Website content
Event promotion
Media appearances
Public relations
Sponsor recognition
Future marketing

The challenge was finding the balance between documenting a fun community event and capturing the more meaningful stories that explain why KinderMourn's work matters.

THE APPROACH

Berger Media approached the Hope Floats Duck Race as more than traditional event coverage.

The goal was to capture the full experience—from the energy surrounding the duck drop to the people whose stories connect directly to KinderMourn's mission.

Coverage included:

Event photography
Duck race and duck drop coverage
Family photography
Staff interviews
Family interviews
Sponsor photography
Social media reels
Long-form video
Behind-the-scenes content
B-roll
Event atmosphere and community moments

Interviews were an important part of the storytelling approach, giving KinderMourn staff and participating families an opportunity to help tell the story in their own words.

The result was a collection of content that could document the event while also giving KinderMourn meaningful stories and visual assets to use long after race day.

DELIVERABLES

WHAT WE CREATED

2
Years of Event Coverage

50+
Edited Photos Per Event

SEVERAL
Social Media Reels

LONG-FORM
Video Storytelling

INTERVIEWS
Staff & Family Stories

SPONSOR
Event Photography

B-ROLL
Event & Community Coverage

THE WORK

THE DUCK DROP

At the center of the event is the Hope Floats Duck Race itself.

Berger Media captured the anticipation, energy, and excitement surrounding the duck drop through photography, video, and B-roll.

The goal was to create imagery that could immediately communicate the experience of being there—and give future audiences a reason to participate.

THE PEOPLE

The most important part of the event isn't the ducks.

It's the people.

Berger Media captured families, staff, supporters, and community members throughout the event, creating a visual record of the people who make the event possible.

These moments helped give KinderMourn's digital content a human element beyond traditional event photography.

THE STORIES

Interviews with KinderMourn staff and participating families provided another layer of storytelling.

Rather than relying solely on event footage, the interviews allowed the people connected to KinderMourn to explain the organization's work and the importance of its community.

These interviews became long-form and short-form storytelling assets that could be used across digital and media platforms.

THE COMMUNITY

From the race itself to the people gathered around it, Berger Media captured the atmosphere and personality of the Hope Floats Duck Race.

The photography and video showed the event as a community experience—not simply a fundraising event.

Families, supporters, staff, and sponsors became part of the visual story.

SOCIAL CONTENT

Short-form video was created to give KinderMourn content that could be used across its social channels.

The reels combined event footage, interviews, B-roll, and candid moments to create engaging pieces that could extend the life of the event beyond race day.

THE RESULT

Across two years of Hope Floats Duck Race coverage, Berger Media has created an ongoing visual library for KinderMourn that includes photography, social media reels, long-form video, interviews, sponsor content, and B-roll.

The content has been used across KinderMourn's social media and website, as well as for media appearances and public relations efforts.

Returning for a second year also allowed Berger Media to build on the previous coverage, understand the event's rhythm, and capture new stories while maintaining visual consistency.

The result is content that does more than document an annual event.

It helps KinderMourn continue telling its story throughout the year.

THE STORY BEHIND THE STORY

The Hope Floats Duck Race may center around a simple idea—a race of rubber ducks—but the reason people come together is much bigger.

KinderMourn's work is about helping families navigate grief and creating a community where people don't have to face that experience alone.

That makes the people at the event the real story.

The families.
The staff.
The supporters.
The sponsors.
The community members who continue to show up.

Berger Media's role is to find those moments and turn them into stories that can continue to connect people with KinderMourn's mission long after the event is over.

And after being trusted to return for a second year, the relationship has become more than event coverage.

It's an ongoing partnership built around helping KinderMourn show the people and purpose behind its work.