Capturing the Story Behind an Asheville Hospitality Experience
CLIENT
The Radical Hotel
INDUSTRY
Hospitality
LOCATION
Asheville, North Carolina
SERVICES
Photography | Video | Drone | Content Creation
PROJECT OVERVIEW:
The Radical is a boutique hotel in Asheville's River Arts District, housed in a building with a history that stretches far beyond its current life as a hospitality destination.
Berger Media partnered with The Radical to create a collection of photography, video, and aerial content designed to showcase the property's unique character, culinary offerings, and connection to Asheville.
THE CHALLENGE:
The goal was to create content that captured more than the physical property. The Radical needed visual assets that communicated the feeling of the experience—from its design and culinary offerings to its location and personality.
The content needed to be flexible enough for use across social media, digital marketing, promotional materials, and future storytelling campaigns.
THE APPROACH:
Rather than approaching the project as a traditional hotel photoshoot, Berger Media focused on capturing the experience of The Radical through a documentary-style lens.
The shoot included environmental photography, food and beverage imagery, video, and aerial content. The goal was to create a visual library that felt authentic to Asheville and the personality of the property.
DELIVERABLES
WHAT WE CREATED
27
High-Resolution Photos
6
Drone Photos
4
Social Reels
2
Long-Form Videos
1
Drone B-Roll Package
Then underneath:
Content included:
High-resolution photography
Drone photography
Drone video
Long-form storytelling
Social media reels
Hospitality and lifestyle imagery
THE WORK:
THE RESULT:
The Radical received a versatile library of visual assets designed to support ongoing marketing and storytelling across social, digital, and promotional channels.
Beyond showcasing the property, the content was created to capture the personality and sense of place that make The Radical distinct within Asheville's hospitality landscape.
THE STORY BEHIND THE STORY:
The Radical isn't just a hotel. Its story stretches back through multiple chapters of Asheville's history—from its origins as a cereal factory to its evolution as a coffee roastery and, today, a boutique hospitality destination.
That history is part of what makes the property interesting. Future storytelling could explore those chapters through conversations with the people who know the building best, connecting its past to the experience guests have today.